The Marketing Program prepares students for promising careers in multinational corporations, consulting firms, foreign trading companies, financial institutes, and government agencies by providing the finest education in marketing and management.
Major courses include, among others, Macroeconomics, Microeconomics, Accounting, Statistics, Economic Law, International Trade Practices, International Finance, International Commercial Law, International Logistics, Financial Management, Essentials of Management, Management Information System, Marketing, International Marketing, International Marketing Strategies, Market Research, Advertising, Consumer Behavior, Services Marketing, Public Relations, Sales Promotion Strategies, Channel Management, Brand Management, and Multinational Business Management, some of which are taught bilingually and through case studies using imported English-language textbooks. |