On November 6th, a case titled Hubang Chili Souce: Adding Pungency to a Competitive Emerging Market, written by Professor Xu Jianping and his team from the International Business School of SUIBE, was officially documented and globally published by Ivey Publishing, a renowned international case base organization. Ivey Publishing is a symbol of high-quality standards for global business case studies. The inclusion of Xu’s case study into the Ivey Publishing signified a breakthrough in the development of SUIBE's case study.
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