Event management (Sino-German cooperation) is the first batch of undergraduate programs in event approved by the Ministry of Education. It has passed the certification of the Central Evaluation and Accreditation Agency (ZEVA) three consecutive times. It was rated as “Shanghai Exemplary Project of Sino-foreign Cooperated Education” in 2016 and approved as a candidate sponsored to be a nationally top-rated program in 2020. After nearly 20 years of exploration and practice, this program has formed remarkable features such as Sino-foreign cooperation, deep integration of enterprises, universities, and research institutes, as well as flexible thinking. It has also exerted an extensive influence on event schools nationwide and even the industry through several projects, including the dual-practice training course of “Curriculum Design + Project Management” taught by event teachers nationwide and professional skills certification of event management in Shanghai.