This program focuses on cultivating compound and application-oriented professionals who meet the needs of the rapid development of the cultural industry, have a solid foundation for cultural theory and humanistic knowledge, and master the theoretical knowledge and practical skills of cultural industry management and cultural marketing planning. It encourages students to apply qualitative and quantitative analysis methods to solve practical problems in the operation and management of cultural trade and creative industries with innovative and advanced ideas, a broad vision, and social research and information processing capability.