The program, a “Shanghai Education and Training Base for Excellent Journalism and Communication Talent (International Journalism)”, with a concentration in economic news reporting, aims to cultivate professionals with systematic theories and skills of journalism and communication, proficient in listening, speaking, reading and writing foreign languages, broad financial knowledge, familiar with China’s press and publicity policies and regulations, knowledge of international communication rules and economic and trade practices, and able to engage in editing, journalism and communication management in the news media, government agencies, public relations and marketing departments of enterprises and institutions.
The main courses are Economic News, Practice of Financial News in New Media, International Financial News, English News Collecting and Writing, Intercultural Business Communication, Internet and New Media, TV Camera and Editing, Convergence Journalism, Media Operation and Management, Public Relations, Advertising Creativity and Planning, and Microeconomics.
The career options for graduates of this program include news media, communication agencies, departments for cultural publicity, government agencies, foreign-funded enterprises, and multinational companies.