Educational Objectives:
The program aims to cultivate innovative and entrepreneurial talent who can adapt to the international environment and digital business needs of enterprises, possess proficient network communication and strong digital business planning skills, understand digital trade rules, digital products and digital marketing operation strategies, master big data analysis methods and tools, and conduct digital trade platform operation and management.
Career Options:
International trade, digital platforms, foreign-invested enterprises, financial institutions, international consulting groups, and governmental agencies of foreign trade.