Research led by SUIBE Prof. Qi Jiayin published on Information Systems Research


The paper Creative Appeals in Firm-Generated Content and Product Performance, co-authored by Professor Qi Jiayin from the Institute of Artificial Intelligence and Change Management, SUIBE, was published on Information Systems Research, a top international academic journal in information technology. The study proposes a multi-style information optimization strategy based on consumer information resonance and a firm-generated content innovation strategy to achieve significant increase in product sales, which provides theoretical support for firms to improve their online information management and innovation capabilities at a practical level.